In recent years, students have started to favour careers in digital marketing. The need for digital marketing experts has increased as the world becomes more and more digital. This guide is for you if you’re a student who just finished your 12th grade and are interested in pursuing a career in digital marketing. Everything you need to know about digital marketing courses after high school will be covered in this post.
Introduction
The world is accelerating its transition to digitalization. This trend has only been accelerated by the pandemic. The need for digital marketing experts has skyrocketed as more companies move their operations online. A lucrative job path for pupils who have recently finished their 12th grade is in digital marketing. The many digital marketing courses that are offered after the 12th grade, eligibility requirements, course length and costs, job options, and professional growth prospects are all covered in this page.
Digital marketing: What is it?
Utilising digital technology including the internet, mobile devices, social media, search engines, and other digital channels to advertise goods or services is known as digital marketing. Reaching out to a targeted audience, generating leads, and turning them into customers are the goals of digital marketing. Search engine optimisation (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and mobile marketing are just a few examples of the various strategies used in digital marketing.
Digital marketing’s importance
In the current digital era, firms must use digital marketing to stay competitive. Here are a few justifications for the significance of digital marketing:
1.Targeted Audience: Using digital marketing, firms may connect with a specific group of people based on their characteristics, interests, and behaviour.
2.Cost-effectiveness: When compared to conventional marketing strategies, digital marketing is more economical.
3.Measurable: Digital marketing efforts may be followed and measured, giving information about their efficacy.
4.Brand Building: Businesses can use digital marketing to raise their brands’ visibility and repute.
5.Increased Sales: Lead generation and customer conversion through digital marketing might result in higher sales.
Courses in Digital Marketing After 12th
After completing your 12th grade year, you can choose from a variety of degree and diploma programmes in digital marketing. The various categories of courses in digital marketing are as follows:
Degree Programmes
Short-term diploma programmes in digital marketing have a strong emphasis on imparting knowledge about actual strategies. These courses last anything from six months to a year. Popular diploma programmes in digital marketing include:
1. Digital Marketing Diploma
2. Social Media Marketing Diploma
3. SEO degree
Certification Programmes
Short-term courses that provide in-depth understanding of particular facets of digital marketing include certificate programmes in the field. These courses last anywhere from three to six months. Popular certificate programmes in digital marketing include the following:
1. Digital marketing certificate programme
2. Google AdWords certificate programme
3. An e-mail marketing certificate programme
Top Digital Marketing Institutes in India
India has several institutes that offer digital marketing courses. Here are some of the top institutes:
- Digital Vidya
- Manipal ProLearn
- NIIT Digital Marketing
- Simplilearn
- EduPristine
Qualifications for Courses in Digital Marketing
Depending on the sort of course, different people may be eligible for different digital marketing courses. Students who have completed their 12th grade can apply for diploma and certificate courses. Students who have finished their 10+2 with at least 50% of the required marks are eligible to apply for degree programmes.
Course Length and Costs
Depending on the type of course and institute, the length of the course and the cost varies. Typically lasting six months to a year, diploma programmes can range in price from Rs. 10,000 to Rs. 50,000. Certificate programmes can cost between 5,000 and 25,000 rupees and last for three to six months. Degree programmes might cost between Rs. 1 lakh and Rs. 4 lakh over the course of three to four years.
Skills Required for Digital Marketing
To excel in digital marketing, you need to have the following skills:
- Analytical skills
- Creativity
- Communication skills
- Technical skills
- Attention to detail
- Marketing skills
Job Opportunities in Digital Marketing
Digital marketing offers a wide range of job opportunities. Some of the job roles in digital marketing are:
- Digital Marketing Manager
- SEO Specialist
- Social Media Marketing Manager
- Content Marketing Manager
- Email Marketing Specialist
- PPC Specialist
Career Growth in Digital Marketing
Digital marketing is a dynamic field with several opportunities for career growth. Here are some of the career growth prospects in digital marketing:
- Team Lead
- Marketing Manager
- Marketing Director
- Vice President of Marketing
- Chief Marketing Officer (CMO)
Digital marketing’s future
Digital advertising will never go away. The need for digital marketing experts will only grow as firms increasingly go digital. Future digital marketing will emphasise data-driven marketing and automation while becoming more individualised.
Conclusion
A lucrative job path for pupils who have recently finished their 12th grade is in digital marketing. After completing your 12th grade year, you can choose from a variety of degree and diploma programmes in digital marketing. Depending on the type of course and institute, the length of the course and the cost varies. A variety of work options and opportunities for career advancement are available in digital marketing. With an emphasis on data-driven marketing and automation, the future of digital marketing seems promising.
FAQs
1.Is a job in digital marketing a wise decision after high school?
Yes, a job in digital marketing is a smart choice after high school.
2.What types of post-secondary digital marketing courses are there?
After completing high school, students can choose from diploma, certificate, or degree-level courses in digital marketing.
3.What prerequisites must you have to enrol in a digital marketing course?
Depending on the sort of course, different people may be eligible for different digital marketing courses.
4.What positions are available in digital marketing?
Digital marketing manager, SEO specialist, social media manager, content manager, email marketing specialist, and PPC specialist are a few of the job titles in this field.
5.What is the future of digital marketing?
The future of digital marketing is bright, with a focus on data-driven marketing and automation.
